Famous Korean popular culture commonly called K-Pop invades Iloilo City during a week-long 1st Korean-Ilonggo Friendship Festival here Sept. 17-22, the first in the country.

Iloilo Korean United Community Association Inc. vice-president Moon Dae Jin credited Mayor Jed Patrick E. Mabilog who first broached the idea and possibility of holding the event in partnership with the City Government.

Mabilog stressed the endeavor fosters harmonious relations and dynamic partnerships with the Korean community in the city as well as invite Koreans to visit, study or do business in the metropolis.

Some 200 Korean guests are scheduled for a courtesy visit at the City Hall on Sept. 21.

The festival would make everybody aware of the presence of our Korean friends through a cross-cutting of cultural fusion of Koreans and Ilonggos, said City Tourism and Development Officer Ben Jimena.

The affair will make Koreans feel at home even as some of them have already invested and set up businesses here, said event organizer Jane Javellana.

K-Pop strong wind is covering the world by storm and Ilonggos will have the chance to fully experience Korea’s wave, she added.

The celebration showcases Korea’s culture, food and sports in a mall exhibit at SM City which runs until Sept. 22.

The famed K-Pop music and fashion from the traditional Hanbuk to the latest trends and styles featuring Korean artists Karin & Step Girls and top models straight from Korea will take centerstage in a concert show at Central Philippine University Gym on Sept. 21 at 7pm.

The food festival at Delgado Street, City Proper will offer Korean and Ilonggo cuisines on Sept. 22.