Iloilo City with the soon-to-rise 54-hectare Iloilo Business Park in Mandurriao district is being envisioned as an apex of BPO (Business Process Outsourcing) Triangle strategy of giant real estate developer Megaworld Corp.

Iloilo complements the crowded cities Manila and Cebu considering the two are seen becoming saturated.

It is high time that Megaworld embarks on developing the urban countryside as well, specifically Iloilo and Cebu, with high-profile BPO projects, declared tycoon Andrew Tan, chairman and CEO of Megaworld Corp. 

Together with the firm’s cyber-parks in Metro Manila, Iloilo Business Park and The Mactan Newtown encapsulate the BPO triangle strategy “offering BPO companies advantages in terms of location, lease prices and talent.”

Why Iloilo?

“Iloilo and Cebu are highly urbanized and their university systems produce quality graduates annually. The locals, due to their native dialects, have a pleasant vocal intonation that BPO firms can take advantage of in servicing their clients,” Tan stressed.

Multiplier effects

Megaworld expects to help create about 40,000 new jobs within Iloilo City, thus helping spur up the local economy.

Once BPO firms expand into the countryside, this will improve family incomes and create a ripple effect in related industries in these two provinces plus their neighbors, Tan explained.

WV’s new biz center on the rise

Megaworld has started constructing the Richmonde Tower. Its BPO component will run from the second to sixth floor, offering more than 9,000 square meters of prime office space for BPO locators. The upper floors are slated for Richmonde Hotel Iloilo.

The hotel will host 90 guest rooms, ranging from superior rooms to junior suites. Its seventh-level amenities deck features play amenities such as a lap pool, children’s pool and fitness center. The business center on the same level will include meeting rooms and a conference room.

The project’s first retail component called Festive Walk will be completed in the latter part of 2012.

These anchor projects aspire to turn the old Iloilo Airport into a new business center in Western Visayas.

With its strong Work-Play-Learn components, Iloilo Business Park projects to fill more than 24,000 seats for the BPO sector, and its retail component to infuse more than 200,000 square meters of space for the commercial sector.

Magnet for BPOs

Since all Megaworld’s cyberparks are Peza-certified IT parks, locators to any project within Megaworld’s BPO triangle are entitled to exclusive perks such as income tax holidays, duty-free importation of office equipment, hiring of expatriates and repatriation of earnings, among others.

Now a taipan, the chief of the country’s No. 1 BPO office landlord is enticing BPO companies and executives to venture out beyond Metro Manila and help spur development in the countryside.

Now on a bigger league and stature, Tan is embarking on what he envisions as the country’s “BPO triangle” that will make the Philippines even more competitive globally and a desirable investment location for outsourcing and offshoring (O&O) firms.

With BPO triangle strategy, the company is making its contribution to help the Philippine BPO industry reach its five-year goal.

“As the industry is expected to generate US$11 billion in export revenues in 2011, more prime office spaces in the pipeline in strategic locations in Metro Manila, Iloilo and Cebu will certainly help propel the BPO industry to register $25 billion in exports by 2016,” said Tan.

In the late 1990s, the visionary Tan changed the Philippine business landscape forever by enlisting Eastwood City Cyberpark as the country’s first accredited information technology (IT) park.

Megaworld has successfully engineered, and continue to build up, the concentration of BPO activities in Metro Manila via three cyberparks – Eastwood City, McKinley Hill and Newport City.

Today, Eastwood City Cyberpark is the country’s largest IT park, No. 1 in terms of employment figures and salaries paid for 2010, according to Philippine Economic Zone Authority (Peza).

Eastwood City is home to top BPO firms including Citibank, IBM, Stream, Dell, Siemens and Accenture.

Queen City of the South

In Cebu, One World Centre in The Mactan Newtown has been ready for occupancy. The first BPO building to rise in this new 16-hectare township project in Mactan Island, offers 7,000 square meters of prime office space across five storeys.

Retail space for restaurants, fast food outlets and convenience stores are slated for the ground floor. The location of One World Centre near Punta Engaño gives the employees of BPO locators easy access to beach destinations after a hard day’s work.

Also slated for development are the five-storey Two World Center and the township’s first mixed-use, four-cluster development, 8 Newtown Boulevard, three floors of which are dedicated for BPO offices and the rest for luxury residential condominium units.

Megaworld expects to create, through its locators, 2,000 new jobs in Cebu with these first two BPO towers.

Mushrooming in Manila

At Eastwood City Cyberpark, TechnoPlaza Two were set for turnover to BPO tenants. The building offers 15,000 square meters of prime office space across five floors and easy access to shopping and dining outlets at Eastwood Mall via an elevated walkway. A supermarket on the second floor will serve the needs of the Eastwood City community.

TechnoPlaza Two can accommodate up to about 4,000 new workers in total among its BPO locators, according to estimates. This will further beef up Eastwood City Cyberpark’s employee count.

New and expanding BPO firms may check out the advantages of locating in Megaworld’s BPO triangle by calling the Business Development division at (02) 912-0708 or checking out (Megaworld Corp.)