Publicity over price!

So, What's News?

MANILA, Philippines — After warning consumers on the dangers of buying “the new” iPad, the Department of Trade and Industry has issued a new warning to eager buyers of Unilever’s Magnum ice cream after the government agency found out that the product was overpriced.

Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide, and is the biggest brand of Unilever ice creams. Magnum is a “velvety smooth vanilla ice cream covered in thick cracking Belgian chocolate.

(from Magnum’s Facebook & Twitter page)

According to Trade & Industry Secretary Gregory Domingo, their office received complaints from consumers, 2 weeks ago, complaining of the high price of the said product. “Although it was  received with praise upon its launch, there are also quite a lot of consumers who deemed the price as too high,” revealed Domingo. He added, “consumers cannot justify a P50 price tag…

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