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Cameras have started to roll in Iloilo as Ilonggos train their foresights on full-length filmmaking.

“We have bright future ahead if we can revive and achieve the Ilonggo Dream of making Iloilo as the filmmaking capital of the Visayas,” stressed emerging Ilonggo filmmaker Ronny Poblacion.

Janiuay-born Poblacion is one of the finalists of First Sineng Pambansa (National Cinema) Competition of the Film Development Council of the Philippines (FDCP) slated in Davao City in June 2012.

Poblacion’s Beadworks, along with Dumangas-born Peter Solis Nery’s Gugma sa Panahon sang Bakunawa and John Raymund Macahilas’ Ang Mga Aswang are finalists in the Visayas Division for full-length feature category.

So how do the Ilonggos fare in major filmmaking?

“There are lots of potential production crew since MassCom and advertising schools are strongly encouraging their students to be into filmmaking by joining short film competitions. They are truly effective performers,” Poblacion said.

He noted he got his production designers and assistants from CPU College of Advertising. The techies are his own production staff since he has his own outfit.

Beadworks is Poblacion’s first full length feature film since he has been doing a lot of shorts.

He started shooting Saturday March 24 at Shanghai Bazaar in downtown Calle Real known for selling beads and a fashion shop at Robinsons Place Iloilo.

Poblacion has identified 28 locations all over the province. Most of the sequences will be shot in Janiuay but artistic treatments include Pagtaltal in Balaan Bukid, Jordan, Guimaras; Palm Sunday in Badiangan and Procession in Cabatuan.

“The region-based filmmakers are now contributing their outstanding talent and creativity to the making of a true Sineng Pambansa,” said FDCP Chairman Briccio Santos.

A unique aspect of the competition is that the language of the locality is being used in dialogue or narration, in order to underscore the vitality of the country’s indigenous cultural heritage through the medium of film.

Photo credits: Ronny Poblacion